The side hustle surge: 3 trends to watch in 2024

RRuth December 21, 2023 7:02 AM

Side hustles have become a growing trend in recent years, providing people with an opportunity to supplement their primary income, pursue an interest, or test a potential business idea while still holding onto their full-time jobs. The side hustle landscape is expected to continue its impressive growth into 2024, with three key trends predicted to shape its future.

The rise of freelance gigs

The first trend to keep an eye on in 2024 is the rise of freelance gigs. As companies continue to adapt to the post-pandemic world, the demand for freelance work in a wide range of sectors is expected to increase. This presents a great opportunity for side hustlers looking to capitalize on their skills and time. The freedom and flexibility offered by freelance gigs, coupled with the potential for substantial income, make this a trend worth considering.

Increased focus on digital skills

The second trend is an increased focus on digital skills. As more businesses shift their operations online, skills such as web development, digital marketing, and graphic design are becoming increasingly valuable. Side hustlers with these skills are likely to find a wealth of opportunities in 2024.

Here are some of the most in-demand digital skills for side hustles:

  • Web development
  • Digital marketing
  • Graphic design
  • Social media management
  • Search engine optimization

The rise of e-commerce

The third trend is the rise of e-commerce. The e-commerce industry has experienced significant growth over the past few years, and this is expected to continue into 2024. Side hustlers can capitalize on this trend by setting up their own online stores, selling products on established platforms, or offering services to e-commerce businesses.

Choosing the right side hustle depends on a variety of factors, including your skills, interests, and the amount of time you're willing to commit. The surge of side hustles offers a wealth of opportunities, but it's important to keep an eye on emerging trends to ensure you make informed decisions. By keeping these three trends in mind, you'll be well-positioned to choose a side hustle that aligns with your goals and the direction of the market.

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